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You buy a serving, we donate a serving to a regional food bank

Our Mission

The Soulfull Project is a Certified B Corp committed to creating healthy and delicious breakfast foods and snacks. For every serving of a Soulfull Project item that is purchased, one is donated to a food bank in that same region. Our goal is to give back to struggling communities across the US, improve nutritional awareness, and cultivate an overall sense of charity.

Where it all began

A Little History

A little over five years ago, we were working for Campbell Soup Company, meeting with families in their homes in Texas to learn about the food they eat. We were on our way to visit the last family of the trip… when we turned onto the street, we knew right away this was going to be a whole different experience. There were broken down cars, abandoned homes, barred windows, boarded up doors and graffiti everywhere. So we went in. The home was empty with the exception of a thread barren couch and an old TV. Sitting on the couch was a mother and her 3 kids. She worked nights just to keep her family’s head above water. As she showed us her kitchen we were amazed.

Source of Inspiration

There was no food in the house. Not even an old can in the pantry. Nothing.

We saw and heard their struggles.

When we talked to her, she told us about the struggles she has had with teaching her kids how to make good decisions about the foods they eat, especially with such little money.

We left their home, promising ourselves we would do something to help that family… more than offering just extra money and food… we had to do something bigger. We were so determined.

But over the next year… life got in the way. We came back to our homes, our families, our jobs. We did nothing.

A serving for a serving

Motivation to Move Forward

A year later, we were working late in a warehouse in Camden, NJ. There was a knock on the door. It was a mother and her kids asking for extra food. Asking for dinner. As we handed them what little food we had, it reminded us. It reminded us about our broken promise to help that Texas family.

That night, the Soulfull Project was born.

Today, we’re making good quality, NON GMO, clean label food that tastes amazing. And we’re making it available to everyone—regardless of social or economic status.

For every serving of The Soulfull Project’s cereal purchased we donate a serving of our cereal to a food bank in your region. A serving for a serving. Back to your community. Our hope is that The Soulfull Project will help make it easy for all of us to have an impact on the lives of our neighbors.

Our Story

Want to learn more about how we deliver your tallied servings to our network of Feeding America Food Banks? Head over to our Donations Page