Our Story

A little history

A little over four years ago, we were working for Campbell Soup Company, meeting with families in their homes in Texas to learn about the food they eat. We were on our way to visit the last family of the trip… when we turned onto the street, we knew right away this was going to be a whole different experience. There were broken down cars, abandoned homes, barred windows, boarded up doors and graffiti everywhere. When we pulled up to the house, we hesitated. We didn’t even want to get out of the car. Then someone said, “We should go inside. You never know what we may learn.”

So we went in. The home was empty with the exception of a thread barren couch and an old TV. Sitting on the couch was a mother and her 3 kids. She worked nights just to keep her family’s head above water. As she showed us her kitchen we were amazed.

Source of Inspiration

There was no food in the house. Not even an old can in the pantry. Nothing.

When we talked to her, she told us about the struggles she has had with teaching her kids how to make good decisions about the foods they eat, especially with such little money.

We saw and heard their struggles. We left their home, promising ourselves we would do something to help that family… more than offering just extra money and food… we had to do something bigger. We were so determined.

But over the next year… life got in the way. We came back to our homes, our families, our jobs. We did nothing.

Motivation to Move Forward

A year later, we were working late in a warehouse in Camden, NJ. There was a knock on the door. It was a mother and her kids asking for extra food. Asking for dinner. As we handed them what little food we had, it reminded us. It reminded us about our broken promise to help that Texas family.

“There was no food in the house. Not even an old can in the pantry. Nothing.”

That night, the Soulfull Project was born.

Today, we’re making good quality, NON GMO, clean label food that tastes amazing. And we’re making it available to everyone—regardless of social or economic status.

A serving for a serving

For every serving of The Soulfull Project’s hot cereal purchased we donate a serving of our 4 Grain cereal to a food bank in your region. A serving for a serving. Back to your community. Our hope is that The Soulfull Project will help make it easy for all of us to have an impact on the lives of our neighbors.

We hope you’ll join our project.

Who We Are

Megan Shea

Megan Shea


Megan is the Co-Founder of The Soulfull Project. From that moment in Texas and that very night Soulfull was born, she has led it’s evolution to where it is today. Starting with our go to market strategy all the way to getting our products into the hands of people who need it, she makes Soulfull run. Drawing on her previous CPG and innovation experience, she is responsible for the overall operations including the business and sales strategy. She hold a BFA from Carnegie Mellon University and an MBA from The University of Chicago Booth School of Business.

Chip Heim

Chip Heim


Inspired by the family we met in Texas, Chip has been on a personal mission to help others give back to those in need. As Co-Founder, Chip spends his time balancing between expanding the mission to every community in the United States and working personally with our giving partners to ensure we make a difference every day. Chip holds a BA from Penn State in Graphic design and relies on his years of experience working in design thinking to craft TSP’s mission and communication.